---
title: Page not found | Google Ad Grants Best Practice Checklist
description: The current best practice for Google Ad Grants compliance and performance
---

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- [Home](https://adgrants.kingjason.co.uk/en/google-ad-grants-training-for-nonprofits-by-jason-king)
- [Enroll in Ad Grants course](https://adgrants.kingjason.co.uk/en/google-ad-grants-complete-course)
- [Book training session](https://adgrants.kingjason.co.uk/en/google-ad-grants-training)

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- [Home](https://adgrants.kingjason.co.uk/en/google-ad-grants-training-for-nonprofits-by-jason-king)
- [Enroll in Ad Grants course](https://adgrants.kingjason.co.uk/en/google-ad-grants-complete-course)
- [Book training session](https://adgrants.kingjason.co.uk/en/google-ad-grants-training)
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- [Enroll in the Ad Grants Complete course](https://course.kingjason.co.uk/)

[Enroll in the Ad Grants Complete course](https://course.kingjason.co.uk/)

 What is current Google Ad Grants best practice?

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But the pursuit of knowledge is never-ending, so while we investigate, try the search above.

- [Policies](https://adgrants.kingjason.co.uk/best-practice/policies?hsLang=en#main-content)

    - [Click Through Rate (CTR)](https://adgrants.kingjason.co.uk/best-practice/policies?hsLang=en#click-through-rate-ctr)
- [Bidding and conversions](https://adgrants.kingjason.co.uk/best-practice/bidding-and-conversions?hsLang=en#main-content)

    - [Bidding strategy](https://adgrants.kingjason.co.uk/best-practice/bidding-and-conversions?hsLang=en#bidding-strategy)

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